Real restaurants, real results

On 18 August 2026, Kebab Factory in Kecskemét launched two things at once: its new EasyPie-based website with its own online ordering, and its Google campaigns with us. There was no history to build on: the account learned from zero.

Two campaigns ran: an ordering campaign that sends people who want to order now to the new site, and a local campaign that brings people searching on Maps to the door. In the first two weeks, 29,988 HUF brought 22 online orders and 180 direction requests.

September was the first full month: 60,768 HUF of ads brought 50 online orders and 430 direction requests. Meanwhile their Google Business Profile worked without ads too: in September it brought another 128 calls and 327 direction requests.

Kertvárosi Pizzéria started from zero: before us they ran no Google ads. May 2026 was the first full month, with 37,324 HUF of ads.

In the first month the ordering campaign brought 44 online orders from 18,281 HUF, about 415 HUF per order, and the local campaign 106 direction requests and 58 calls. Measured revenue was 641,207 HUF.

In June, with a budget of about 60,000 HUF, revenue grew to 1,271,105 HUF, and Google ads became the site's biggest traffic source. It has been steady since: from July to September the ads bring 42–60 online orders, 168–238 direction requests and 87–125 calls a month, and measured revenue is 1.1–1.2 million HUF a month.

In Ajka, locals know Retro Caffé: anyone who searches for its name gets it first on Google, for free. So we spend nothing at all on brand searches. Every advertising forint goes to people who don't know the place yet.

The campaign also reaches people who were originally searching for another well-known local restaurant. They come across Retro Caffé while searching, and many of them set off towards it.

Between April and September 2026, about 81,000 HUF of Google ads a month brought 2,200–3,100 new visitors a month; the local campaign brought 188–238 direction requests and 76–110 calls a month, and the ordering campaign 45–84 online orders. On top of that, their Google Business Profile brought 330–400 calls a month without any ads in the months we measured it (April, August, September).

At Kalóz Burger, part of the ad budget went to brand campaigns: searches where guests typed the Kalóz name, so they would have found them without ads. They already rank first for their own name organically.

From May 2026 we rebuilt the campaigns so the budget reaches a new, unfamiliar audience, including people who were originally looking for another burger place nearby. Google catches the specific search; Meta ads reach 90,000–150,000 people a month.

The local campaign brought 9 direction requests in April and 162 in September, and calls grew from 2 a month to 13–31. Meanwhile 2,400–3,400 new visitors a month come to the site, and measured monthly revenue is between 3.4 and 4.4 million HUF.